Female-Led Design Team excels with innovative approach at the Charm Hotel, Brighton

The Charm, Brighton is a sensational new luxury boutique hotel, now with a new Spa Suite in the heart of Kemptown, Brighton. The hotel offers designer living in a traditional setting and the recent refurbishment has transformed the 200-year-old building into a stylish and modern hotel with a reassuringly classic ambience.

The Charm Hotel, Brighton has made significant progress to empower women in entrepreneurship. Establishing the idea when it first set up in the UK in June 2016 Female Entrepreneurship has been central to its success, achieving more gender balance in Sussex entrepreneurship.

The Charm, the upscale, full-service luxury boutique hotel which was listed on Traveler’s 2017 “Hot List,” in the UK – the insider’s guide to the newest, hottest hotels, restaurants, spas and nightclubs opened across the UK has now undergone an extensive expansion including the addition of luxurious Spa facilities as well as 9 new luxury suites enhancing and transforming this listed Brighton boutique hotel The new “Charm Spa Suite” which was officially opened for business in December 2018 is a good example of where the hotel owned by the Golden Lotus Group has carried this forward.

The design was led by a team of three women, architect Linda Turner, interior designer Emma Kewley and artist collaborator, Ruthie Martin whose paintings are proudly displayed all-round the hotel including the bedroom suites. The team believe that having a woman led design team has resulted in a focus on guest enjoyment and together they wanted to increase the opportunities for relaxation and indulgence for guests and the local community at large. The Suite is designed for guest enjoyment as well as for the local community who are welcome to come in, relax and enjoy.

The Suite encompasses a luxurious Steam Room to accommodate guests, clients and romantic couples, top range quality and deluxe Hot Tub in a lush private garden, a manicure/pedicure room as well as a massage treatment space. To complete the Spa Suite the interior focus is on serenity with textured tiling, aqua colours and plants with unique artwork and soft furnishings creating a calming atmosphere to help you chill out and relax. Emma Kewley, Interior Designer at Interior Folk has previously worked with the owners on other hotel renovation projects in Sussex, explained “The new interior fuses contemporary fabrics and colours with traditional, period features, epitomising elegance with a modern-day style.

“The spa areas focus on serenity with textured tiling, aqua colours and planting creating a sense of well-being. There’s an array of unique artwork by artist collaborator, Ruthie Martin and soft furnishings taking inspiration from the hotel’s urban and beach side surroundings.” Linda Turner, Architect, commented: “The renovation of a listed building is always challenging, requiring a sensitive and open-minded approach in order to retain the essence of the original building, whilst also updating it for modern requirements. This project with its female-led approach has allowed us to create an environment that fuses both the traditional and modern aesthetic with a light sensitive touch.”

Leo Nguyen, The General Manager of the Charm said, “This strategic investment to support women to realise their full potential is not only the right thing to do, but also critical to Brighton’s economic prosperity. We are proud to make this investment and more to come in 2019.” There is an introductory offer for the new “Charm Spa Suite” of FREE One hour of Spa treatment worth £60 for a minimum of 2 nights stay in the Hotel with EITHER the luxurious Steam Room or the Deluxe Hot Tub.

Please contact the hotel directly for this very special deal. This offer is only valued till the end of March 2019. For more information about the Charm and the Spa Suite checkout www.thecharmbrighton.co.uk or call 01273 021 085. Rooms at the Charm & Spa start at £90 and include breakfast.

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The Charm – Brighton Boutique Hotel & Spa,
20-21 New Steine, Brighton. BN2 1PD East Sussex. UK
Tel +44 (0)1273 021 085
Email: [email protected]
Website: www.thecharmbrighton.co.uk

CONTACTS:

Emma Kewley, Interior Folk
[email protected]
01798 874293
www.interiorfolk.com

Linda Turner, Architect
nature ARCHITECTURE + DESIGN
01273 710056
Mb. 07966 039832
www.inature.co.uk

Ruthie Martin, Artist Collaborator
https://www.ruthien.co.uk/