GraySquare Secures Partnership with Indra Energy

GraySquare deploys teams to drive sales nationwide for new to the scene energy supply company, Indra Energy.

Indra Energy announced their entrance into the energy retail supplier market on October 1st, 2018. Their initial customers are being acquired, in part, by Philadelphia based marketing and sales consulting firm GraySquare. This is the firm’s first product launch beginning on day 1 of the inception of the client’s business. GraySquare has started by deploying trained sales teams in some of Indra’s key target markets across the east coast and midwest US.

 

“We were truly honored when we got the call to build and execute this campaign. While it’s a very daunting task to go out and drive sales for a brand new company in the epitome of a hyper-competitive industry, no order is too tall for our people,” commented GraySquare President Tim Koontz. He added, “We couldn’t ask for more out of this partnership. I’m confident as ever that our strategy will have a significant impact on Indra’s bottom line. Selfishly speaking, their growth is our growth. As we drive results in our initial markets, we’ll expand the campaign into new markets thereby providing new opportunities for our people. Truly a win/win for both parties.”

 

GraySquare and Indra have deployed a “feet on the street” approach to creating customer awareness and driving sales in the marketplace. “We find that this style of engagement marketing is the most effective when working with newer brands. Creating direct, in-person, customer contact allows the public to get familiar with a company. A great experience starts the relationship off in a positive light. It’s deeper than a simple transaction. This allows us to bring long-lasting, valuable customers to our clients,” stated Business Development Manager Jason Scott.

 

This strategy hopes to be effective in putting Indra Energy on the map nationwide as the partnership grows.